Muito Além do Sabor: O Cacau e Chocolate como Experiência, Conexão e Cultura ( Beyond Flavor: Cocoa and choclate as Experience, Connection, and Culture)

 

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I showcase cocoa and chocolate as elements of connection, experiences, and human transformation.

Discover the events of the Cocoa and Chocolate Expedition of Brazil.

I'm Juliana Ustra, a Brazilian passionate about all things Brazilian, a specialist in the Cocoa and Chocolate Market of Brazil, a speaker, event producer, consultant, and curator of gastronomy and chocolate-related ventures and events.

I’m the founder of the Expedição Cacau e Chocolate do Brasil (Cocoa and Chocolate Expedition of Brazil), a project that researches and gathers content, narratives, and experiences centered around Brazilian cocoa and chocolate, while also engaging with many other elements of Brazilian culture.

I've turned my passion into a platform for unique gastronomic events and tourism experiences at the origins of cocoa, tailored exclusively for each client or occasion—whether corporate, social, culinary, or entertainment-focused.

I present cocoa and chocolate as cultural and gastronomic heritage of Brazil.

I lead a SENSORY JOURNEY THROUGH BRAZILIAN COCOA AND CHOCOLATE — an exploration of the multicultural flavors and knowledge of cocoa and chocolate that begins with a guided tasting and overview of specially selected samples for each edition.

It can evolve into various pairings and harmonizations.

I create PAIRINGS FULL OF BRASILIDADE. I believe that sensory combinations between food and drinks lead to unique experiences, while also encouraging conscious consumption and appreciation of diverse production chains such as those of wines, cheeses, coffees, olive oils, and other Brazilian products.

I curate and design GASTRONOMIC EXPERIENCES. Each event is an opportunity to showcase the richness of our cuisine, the flavors of Brazilian territories and biomes, and to connect with talented individuals who are open to incorporating cocoa and chocolate into their menus and creations.

The purpose is to promote diverse ways of consuming cocoa and chocolate while making each moment a memorable and innovative experience for participants.

I choose these DISTINCTIVE FEATURES:

Specialized Curation: Led by Juliana Ustra, a recognized authority on cocoa and chocolate in Brazil, the events are grounded in deep knowledge of the bean to bar and tree to bar markets and their multicultural dimensions.

Cultural and Gastronomic Integration: Each event is a celebration of Brazilian diversity, bringing together flavors and unique stories.

Complete Customization: Projects are fully tailored to meet the expectations, resources, and identity of each client, event, or brand.

Authentic Connection: Direct engagement with cocoa farms, artisanal producers, and industry experts ensures a genuine and impactful narrative.

Sustainability in Practice: Selection of responsibly sourced ingredients and respect for local communities reinforce a strong environmental and social commitment.

I present NARRATIVES. At the Cocoa and Chocolate Expedition of Brazil, each event is a stage where the stories of cocoa come to life.

With a human and multicultural approach, I bring stories that connect the audience to the origins of Brazilian chocolate, revealing the behind-the-scenes of farms, the dedicated work of producers, and the artisanal care behind bean to bar and tree to bar creations.

This authentic storytelling transforms events into immersive experiences, capable of humanizing brands and generating genuine interest among participants.

It’s a space where flavors meet culture, where brasilidade is celebrated, and where cocoa is more than just an ingredient — it’s a bridge to honor those behind each bar and spark new emotional connections with the audience.